The 3-day program will include lectures by the most renowned specialists in the industry worldwide, as well as virtual visits to various fields in Peru to learn about the operations that have led Peru to become the main exporter of blueberries worldwide. Next, we share in detail the content of the event.
The summit will begin with a presentation on the Peruvian industry, its growth factors, and forecasts, by the Chairman of ProArandanos – Daniel Bustamante. Next, we will have a discussion on blueberry growing methods with Sebastián Ochoa and Mariusz Padewsky, renowned consultants in this crop, and then a presentation by Cort Brazelton, Fall Creek Co-CEO, with the global industry report. To close the first day, we will have virtual visits to different blueberry fields in Peru, where the viewer will be able to appreciate different aspects of Peruvian operations, in regions such as La Libertad, Lambayeque, Lima, Ica, etc.
The second day will begin with a presentation that will detail the promotional and marketing strategies of the avocado industry, by Emiliano Escobedo, Executive Director at Hass Avocado Board, which have achieved extraordinary results worthy of replication in the blueberry industry. Next, we will have a round table on the future of the offer against seasonal with the participation of representatives of the main blueberry producing countries in the Southern Hemisphere, including Chile, Mexico, Peru, South Africa, and Morocco. We will close this day with a lecture by Amy Howell, a researcher at Rutgers University, on the latest in scientific research on blueberries. This day we will have the second block of virtual visits.
On the last day we will have 3 presentations, the first on digital marketing and social media by Jennifer Sparks, VP of Marketing and Communications at the USHBC, followed by a round table on sustainability beyond the traditional approach, moderated by Mario Steta, VP of Driscoll’s for Mexico, and to close the day we will have a presentation by David Hugues, Emeritus Professor of Food Marketing at Imperial College London, who will lecture on the latest trends related to quality and consumer preferences.
There is a summit with a lot of content on the latest trends in the industry at a technical,promotional, and environmental care level,as well as statistics and growth perspectives.
We invite you to be part of this event of the world industry.
More information on the event